Once upon a time...at Jo Malone's

Once upon a time, Jo Malone’s advertising campaigns didn’t go much further than a bunch of herbs and flowers photographed in a bowl with some decorative limes along to complete the image. For many years Jo Malone (well known for their aromatic candles and inviting fragrances) was content with that traditional English (read: slightly boring) image.


But then along came, from a country not that far away (he’s English actually), our hero, photographer Tim Walker. Well known for his extravagant stagings and romantic pictures Tim was just the man Jo was looking for all along.

He shot the campaign for the new scent (Wild Bluebell if you must know) and had made this fairy tale come true. Have a look at the images and dream away.

And yes, obviously, they lived happily ever after…

The old way

The new 'Tim Walker' way